2016: Year of the Consumer for Fintech - DataArt

By Amisha Mehta

In a commentary for WealthBriefing, Alexei Miller, head of Financial Services Practice at DataArt,highlights the focus on customer experience and expectations as the driving trend in fintech for 2016. Technology is to take center stage in a competitive battle to deliver most convenient digital service.

“We now live in a world where convenience and ease of use dictates and shapes everything we do. The digital era is going to pick up speed and will transcend more and more of our everyday industries, most significantly the banking industry. Customer expectation demands the continuous development of digital platforms to enable ever more convenient and easy assessable modes of operating in consumer finance. Expect in 2016 that banks and wealth management firms will continue to advance their technology in order to set themselves above the rest of the financial field.”

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