Getting Your Mobile CRM Mojo Working

By Erica Morphy

The cover story of CRM Buyer is dedicated to mobile CRM applications and related security issues. Alexei Miller, Executive VP at DataArt, shares his advice on designing secure financial applications for smart phones.

As companies rush to offer mobile CRM apps to their customers, they are in danger of repeating the same mistake made a generation ago with the launch of early online initiatives: not placing enough emphasis on security.

“I think you can expect major publishers to be very good at - and conscious of - security,” Alexei Miller, executive vice president of DataArt, told CRM Buyer. “What is harder to control are the emerging startup applications that are making a huge push into the market with their simplicity and ease of use.”

Rules of the Road

A good starting point for any company building a mobile app is to design it so that no sensitive data is ever stored on the actual device, Miller suggested.

DataArt's speciality is banking applications. They “need to be designed so even though they allow users to perform sensitive money operations on their smartphones, at no time will the Social Security or bank account number be stored on the device itself - even if it is encrypted,” Miller explained.

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