Guerilla Marketing

Financial Russian weekly Money (Den'gi) explores the intricate ways of guerilla marketing, and reviews companies with the most effective tactics. DataArt is featured as an example of a company that turned smart networking into tangible business deals, and became one of the leaders in IT outsourcing. "Advertising" software outsourcing services is more complex than tangible consumer goods, and marketing needs to be innovative. The magazine quotes Vica Vinogradova, VP of Corporate Communications at DataArt, as saying: "DataArt has taken a series of logical steps – from joining relevant associations, such as International Association of Outsourcing Professionals, to creating our own - that lead to DataArt being recognized as an expert in offshore outsourcing. Thought leadership proved to be the most effective marketing tool".

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