13 March 2015
Harnessing the Power of Mobile Technology ePharma Summit 2015
Dan Piekarz, head of Healthcare & Life Sciences practice at DataArt, tells the CEO of pharmaLEADERS about a new app developed to help improve phrama sales via mobile technologies.
"DataArt is a technology consulting company that offers custom solutions. I run the healthcare and life sciences vertical. We do work in other industries, mainly regulated industries because when you’re pulling together technology and industry knowledge, especially in a regulated industry, there are a lot of things that can go wrong if you don’t have an understanding of this area. So what we did for this event is we developed a demo app to show people how you could use mobile technology to improve pharma sales and marketing, improve patient adherence to medication, and improve patient education of products."