21 September 2005
How to Make an Internet Marketing Plan Work
By Julia Zavileyskaya
Julia Zavileyskaya, DataArt's Marketing Director, contributes an article on Web site search engine optimization (SEO) for small and medium businesses to WorldWIT's "Thinking Aloud". Being one of the leading SEO experts at DataArt, Julia shares the secrets of making your site noticeable on the Web in her comprehensive recipe entitled "How to Make an Internet Marketing Plan Work". The article demystifies Internet marketing, and calls to think about SEO in terms of capitalization of marketing budgets, as that's the main difference between SEO and advertising. The reader is in good hands, as Julia and DataArt SEO team ensured the company's #1 spot on Google searches. "I know for sure that SEO works for professional service companies. 25% of respondents to the Marketing Sherpa IT Marketing Benchmark Survey said that both Search Engine Optimization and Online advertising are very effective for them", notes Zavileyskaya.