Omni-channel Retail Report

John O’Brien, Vice President of Transport & Logistics at DataArt, shares his thoughts on the importance of big data analytics for the industry with the leading trade UK publication.

“Retailers are engaging with Big Data techniques in a bid to harvest high quality insight from this welter of information. DataArt UK logistics business development director John O’Brien says Big Data Analytics can provide insights into costs, down to the vehicle level.

“A large retail multiple in the U.S. analyzed its parcel operations and identified annual savings of over $5 million,” he says. “In simple terms parcels were typically routed using the wrong carriers and the wrong service levels at the wrong rates. Big Data Analytics allowed the retailer to see where things were going wrong and correct them.”

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