22 June 2005
PR Starts to Charge Onto the "Eastern Front"
"Nearly 15 years after the collapse of the communism, PR is starting to flourish in the former Eastern bloc countries" writes Matthew Schwartz, the editor of PR News, a leading industry resource for PR professionals. DataArt is cited as an example of a company incorporating the latest PR tools in its outreach, including online business networking and staging special events. Quoting Vica Vinogradova, DataArt's VP of Corporate Communications, the article advises on several factors to be considered when entering Eastern European markets, including working with "home grown" PR teams, cultivating word of mouth and developing "personal" relationships with local media.