1 February 2013
Race on for Intuitive Mobile Travel Apps
By Greg Abbott
Greg Abbott, SVP of Travel & Hospitality practice at DataArt, contributes an article to Mobile Marketer, discussing the impact of the mounting data volumes on travel organizations, and challenges they face.
“As demand for more personalized services persists, how this data is applied and individually customized for mobile travel applications will be a key factor in determining which travel apps soar and which plummet in 2013… Linking personal data to individual transaction models will become a necessary selling point for consumers making bigger decisions through mobile devices such as booking activities and excursions… Consumers expect updated, real-time apps tailored to their preferred mobile device, so travel service providers need to take this into account and ensure what they are offering, in terms of a mobile environment, is what individual categories of customers actually want and can even view.”