26 July 2017
Six Expert Tips on How to Digitally Transform your Business
TTG Media revisits key takeaways from DataArt’s sixth annual Travel Question Time event in London, which include: put the customer first, don’t be afraid, have a fresh perspective, restructure your teams, act quickly and look around you. Alex Shchedrin, Vice President of Strategic Services at DataArt, advises to follow the customer and warns against ‘business as usual.’
“Follow the customer, because it’s not a direct journey. There are different ways they interact with us. Then ask, what’s the optimal way? Should we abandon a [particular] path, for example?
Some of our clients had a ‘business as usual’ approach and we had to shake them, to get them to experiment. Some ideas work, some don’t – but there’s a bigger risk to not doing something.”