What is Travel Technology Exactly and What Challenges does it Face?

As ITB Berlin, the world’s largest travel trade show, celebrates its 50th anniversary, the organizes arranged a series of interviews with the industry leaders around the globe. Charlotte Lamp Davies, VP of Travel & Hospitality, Europe at DataArt, talks about the future of travel tech and women’s role in it.

"Travel Tech represents evolution and is a necessary evil; we wouldn’t be here without it. In the past few years, technology has grown up and with it the needs and habits of the consumer. This combination is a real challenge for the sector because it is still behind some others, e.g., retail, which knows exactly how to reach its clients.

We’re definitely seeing more women going into software development. We are also seeing a culture shift as more women are encouraged to go down a path previously seen as male driven. To maintain this, the educational system has to make it enticing and exciting for women to want to get into tech. It is not for a lack of ability that we have gender imbalance in technology. Millions of women have mathematical talent, are process driven and fit right into the world of technology. It’s not a matter of gender, it’s a matter of education and a desire to work in what is a very challenging, fun and sexy industry."

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