DataArt Assists Motyx Inc. with Developing SaveOn! to Increase Grocery Shopping Savings

iPhone App is the first to bring price transparency and sophisticated cost minimization technology to value conscious grocery shoppers

New York – August 8, 2013 - DataArt, a custom software development company that builds advanced solutions for select industries, today announced the completion of SaveOn!TM, a free web and iPhone app that allows consumers to save money on groceries by providing complete visibility into item level pricing, store promotions, and manufacturers incentives. A brain child of mobile shopping software company Motyx Incorporated, the GPS enabled iPhone application takes a shopper’s grocery list and automatically performs a sophisticated cost minimization recommending the best local stores and items to maximize savings.

Numerous research studies have demonstrated that consumers can save thousands each year if they optimize their purchasing decisions. Motyx engaged DataArt to help develop systems that supported automation of the analysis of hundreds of thousands of items available in grocery stores around the U.S., so that shoppers can make the best possible purchase decisions given their personal product preferences. DataArt helped develop the advanced and sophisticated functionality required to bring this ground breaking grocery shopping tool to life. SaveOn! is unique in its ability to analyze a large volume of pricing information to compare differently priced products at multiple locations and summarize it for consumers in microseconds, minimizing basket cost and offering real-time promotions and savings for top grocery store products.

“SaveOn! is the only iPhone app that helps shoppers find the lowest prices at their favorite stores for the brands they love,” said Aaron Wadell of Motyx. “Working with DataArt was no different than working with our in-house developers. DataArt developers were part of our team, and impressed us with strong project management, agile development skills, flexibility to the changing needs of the project, and their commitment to the project goals and timing.”

“We believe that the SaveOn! App is the first of its kind and will make the grocery shopping experience easier and more affordable,” said Eugene Goland, President of DataArt. “We’re dedicated to providing our clients with excellence in innovation as the mobile app industry continues to flourish.”

About DataArt:

DataArt (www.dataart.com) is a custom software development firm that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivaled talent pool of highly skilled software engineers in New York, London, Russia and Ukraine, DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget. DataArt clients include Standard & Poor’s, Harmonic Fund Services, Ogilvy, artnet, Panasonic, Cancer Research, Ocado, Charles River Laboratories, Betfair, Misys, leading asset management firms and three of the world’s top ten investment banks. @DataArt

About SaveOn!:

SaveOn!TM was developed by Motyx Incorporated. “Motyx” was coined to describe the Company’s founding vision of putting powerful mobile analytical tools that simplify complex decisions in consumer’s hands. Founded in 2011, the company is located in Wayne, Pennsylvania.

Media Contacts:
Vica Vinogradova
+1-212-378-4108 x 4014
vica@dataart.com

Rosemarie Esposito
+1-212-255-0080 x 20
resposito@articulatecomms.com