DataArt Completes Development of Online Prepaid Card Portal for Plastyc, Inc.

Software Developer Helps Payment Services Provider Integrate Creative Banking and Financial Management Options

NEW YORK, October 14, 2009 – DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, today announced completion of front-end systems and back-end integration development for Plastyc’s iBankUp, a new financial online tool for 18-29-year-olds. This is the latest culmination of working with DataArt to bring innovative financial products to market quickly.

By implementing an AJAX-based GUI and sophisticated back-end protocols for billing and payment fulfillment, DataArt enabled numerous advanced features for iBankUp, including real-time transaction tracking via a single account, on-demand paper check issuance, loyalty rewards, automatic payouts of referral commissions to service ambassadors, mobile access and facebook integration.

“Our mission is to provide better banking at lower costs using technology and lean operations, which DataArt has been critical in supporting,” said Justin Surman, Plastyc CTO. “They’ve helped us stay efficient and build creative services for Generation-Y customers that expect high-performance, constant innovation and reasonable prices.”

Plastyc began working with DataArt in 2006 to develop the UPside Visa® card and portal. With iBankUp, Plastyc is moving past traditional prepaid card providers, offering integrated financial management tools.

“Plastyc’s market is so competitive, it’s critical to stay ahead using technologies that deliver innovative products and keep costs down,” said Eugene Goland, DataArt president. “Working with Plastyc allows DataArt developers design and deliver creative, diverse IT architectures. We look forward to expanding this great relationship.”

About DataArt

DataArt is a high-end software outsourcing company with industry-specific expertise in financial technology, online travel, telecom and media sectors. The company specializes in enterprise application development, system integration and business automation tools. In 2006-2009, DataArt has been named one of the world's top emerging outsourcing providers by BusinessWeek, Global Services 100 and by International Association of Outsourcing Professionals. Headquartered in New York City, DataArt runs four R&D centers in Russia and the Ukraine, and maintains offices in London, UK.

About Plastyc

Plastyc, Inc., established in 2006, is a privately held U.S. corporation focused on responsible payment-enabling for a new generation of consumers. Since then, it has become the leading independent provider of youth payment services in the United States, and has expanded rapidly to serve students and young working adults with more efficient and lower cost prepaid products.

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