DataArt Develops a Social Web Application for Brilliant Travel Media

NEW YORK – June 22, 2011DataArt, a custom software development firm that builds advanced solutions for select industries, announced completion of a Destination Travel Tool for Brilliant Travel Media. The Social Web Application allows mapping, following and combining Travel Blogger’s Gowalla real-time activities and check-ins around hosted Blog Trips to featured destinations. The application will debut at the European Formula 1 Gran Prix in Valencia, Spain June 24-25, 2011.

“From our initial collaboration on Influencers In Travel last year, DataArt has proven to deliver quality solutions in a timely manner, with full understanding of the commercial and technical aspects behind the business,” said Rich Whitaker, President of Brilliant Travel Media. “When we approached DataArt with the idea of a ‘Destination Storytelling Tool’ the team was as excited as we were to come up with an innovative way to allow fans to engage.”

DataArt developed a comprehensive solution which employs Gowalla API, Google maps and its own business logic to display real-time social media activities of users around a destination, helping businesses to share their real-time activities within their niche markets.

“Brilliant Travel Media, with DataArt’s help, continues to innovate in online marketing using social media,” said Greg Abbott, Senior VP of Travel & Hospitality at DataArt. “The latest effort brings sharing real-time activities within targeted niche markets to a new level. We look forward to living vicariously through the eyes of participating travel bloggers as they travel to exciting events like Formula1.”

About DataArt

DataArt (www.dataart.com) is a custom software development firm that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivaled talent pool of highly skilled software engineers in New York, London, Russia and Ukraine, DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget.

DataArt clients include Standard & Poor’s, Harmonic Fund Services, Ogilvy, artnet, Panasonic, Cancer Research, Charles River Laboratories, Betfair, Misys, leading asset management firms and three of the top ten investment banks.

http://www.twitter.com/DataArt

About Brilliant Travel Media

Marblehead-based Brilliant Travel Media (brillianttravelmedia.com) is an independent online travel marketing company specializing in social media strategies and presence management. Brilliant Travel Media helps businesses by offering expertise and experience in website and travel blog creation and maintenance, search engine optimization and travel blogger outreach.

Media Contact:
Vica Vinogradova
+1-212-378-4108 x. 4014
vica@dataart.com