DataArt Develops GeoSweep, “The Unlottery” Gaming App for Roboreus Ltd.

December 2, 2010 – LONDON & NEW YORK - DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, today announced that it has completed development of GeoSweep.com online game for London-based Roboreus Ltd.

GeoSweep is Britain’s new national prize game that is based on locations rather than numbers, and resembles a mix of a lottery with Monopoly and Foursquare. The game uses a Google Map of the UK as a game-board, allowing its players to select their favorite locations, known as Geos, for a chance to win £1m every day.

DataArt worked with Roboreus in-house development team to create a visually appealing, fast, secure, and robust application, which has become an online alternative to the UK National lottery. In GeoSweep, the players can buy their favorite British locations for as little as 10p and determine the luck of their Geos by checking its status online. To develop the game, DataArt used complex mathematical algorithms to slice UK territory into squares and drew custom layers over integrated GoogleMap API, effectively handling more than 50 million Geos.

“DataArt is a company we can rely on to go the extra mile to help make a project successful,” said Matt Young, CTO of Roboreus. “We needed to build the site from scratch in a very short timescale at the same time as building up our internal development team. DataArt worked in close and constructive collaboration with our growing tech team to help us deliver a top notch product exactly on schedule.”

Geowseep.com has been integrated with online social networks and mail servers, including Facebook, Twitter, Gmail, Hotmail, and Yahoo! and is supported by IE 6-8, Chrome, Safari, and Firefox. Geosweep.com was launched on 10/10/10 for 10p Geos. The rules are explained here.

“Working on Geosweep.com was at once challenging and fun, which is the best possible combination,” said Dmitry Bagrov, Senior VP of European Business at DataArt. “We’re happy that we’ve managed to deliver despite an extremely tight deadline and look forward to working with Roboreus in the future.”

About DataArt

DataArt (www.dataart.com) is a high-end software engineering firm with industry-specific expertise in financial technology, online travel, healthcare, media, and mobile solutions. With a dedicated engineering base in Eastern Europe, DataArt helps clients to optimize time to market and to minimize software development risks in mission critical and knowledge intensive systems. DataArt has been named one of the world's top and fastest growing service providers by BusinessWeek, Global Services 100, IAOP, and Inc. Headquartered in New York City, DataArt runs four R&D centers in Russia and the Ukraine, and maintains offices in London, UK.

About Roboreus

Established in 2008 Roboreus is a London-based innovator of online gaming and next-generation lottery products.

Media Contacts:
Vica Vinogradova
+1-212-378-4108 x 4014
vica@dataart.com

James Oakes
+44 20 7036 0900
media@roboreus.com