DataArt Joins OpenTravel Alliance to Promote Interoperability Standards

Custom Application Development Firm Aligns with Fellow Industry Leaders to Support Framework Specifications

NEW YORK – April 25, 2012DataArt, a custom software development firm that builds advanced solutions for select industries, today announces its membership in the OpenTravel Alliance, a travel industry standards body focused on the creation of electronic message structures to facilitate communication between the disparate systems in the global travel industry. The not-for-profit consortium is comprised of leading cross-industry global organizations advancing a unified structure for electronic transmissions beyond the current XML practices.

DataArt has worked extensively with implementing OpenTravel specifications and accompanies fellow organizations across travel, tourism and hospitality to identify solutions that meet electronic distribution supply chain challenges. Enterprises are currently facing operational barriers with an influx of disparate communication and data deliverly networks hampering exchanges across travel industry sectors. Members will collaborate to develop a flexible specification framework, improving suppliers and distributors’ communication channels, enhancing productivity, profitability and driving quality engagements for customers, partners and industry affiliates.

“We’re always pleased when respected technology providers join OpenTravel,” says Valyn Perini, CEO of OpenTravel. “Our main goal is to increase the relevance of our specification and extend its reach. DataArt can provide OpenTravel valuable input based on its client needs and implementation, while enhancing the value of our scheme to the travel industry at large.”

Recent work within travel and hospitality has positioned DataArt as an experienced and trusted provider of distribution solutions to the travel industry. In 2011, DataArt was selected as dedicated engineering partner to VacationRoost, a leading U.S.-based vacation rental and service provider with an online booking inventory of over 150,000 professionally managed vacation rentals, to expand its in-house technology efforts. This year, DataArt also worked with Digital Visitor, an award-winning social media agency, to complete its third-generation Visitor Review application, “VR3.”

“DataArt is committed to supporting the open standards community which is directly aligned with many of our travel industry clients’ interoperability needs,” said Greg Abbott, Senior Vice President of Travel and Hospitality at DataArt. “Along with our fellow members, we look forward to upholding the exchange model and assisting to forge open specifications and future methodologies.”

About DataArt

DataArt (www.dataart.com) is a custom software development firm that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivaled talent pool of highly skilled software engineers in New York, London, Russia and Ukraine, DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget.

DataArt clients include Standard & Poor’s, Harmonic Fund Services, Ogilvy, artnet, Panasonic, Cancer Research, Ocado, Charles River Laboratories, Betfair, Misys, leading asset management firms and three of the world’s top ten investment banks.

http://www.twitter.com/DataArt.

About OpenTravel Alliance

OpenTravel's mission is to engineer specifications to ensure traveler and supplier information flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry. OpenTravel is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies and distributors. Tens of thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day. To learn more about OpenTravel visit www.opentravel.org.

Media Contacts:
Vica Vinogradova
+1-212-378-4108 x. 4014
vica@dataart.com

Laura Anderson
Articulate Communications
212.255.0080, ext. 11
dataart@articulatecomms.com