DataArt Partners with Keyshare to Develop Revolutionary Augmented Reality, Mobile e-Commerce Solution

DataArt Deploys Image Recognition Technology and 3D Visualization Techniques to Develop KeyShare’s Augmented Reality Locator (ARL) Key and Mobile e-Commerce Platform

NEW YORK, LONDON, ZURICH – September 24, 2014DataArt, a custom software development partner for the financial services and other select industries, today announced its partnership with Keyshare, a revolutionary new mobile e-commerce disruptor, and detailed its role in the development of Keyshare’s Augmented Reality Locator (ARL) key and mobile e-commerce platform.

During the eighteen-month-long project, DataArt provided the technical strategy as well as expertise in user experience (UX), mobile interface (UI) and payment systems integration to help Keyshare develop a revolutionary mobile e-commerce solution. The platform enables merchants to develop and cultivate a successful online business by connecting to their customers at each stage of the purchasing decision. Keyshare’s ARL enables the merchant to connect the convenience of online services to any medium, including the printed press, television and email. Merchants just print their ARL Key wherever they advertise, to provide a virtual customer portal for direct customer feedback, augmented reality and multimedia content.

DataArt’s augmented reality and mobile development expertise enabled Keyshare to develop its ARL key and put the online customers back in control. In a notable leap forward from the QR code, which requires the buyer to open a separate account with each merchant, the Keyshare app works with all merchants so that the buyer maintains a single account, hosted on Keyshare’s cloud servers – and links directly into the buyer’s Paypal account.

“Until now, mobile e-commerce platforms have been rather one sided – built with the merchant in mind, and not the customer. We wanted to create a solution for companies that value their customer loyalty and service more than the pennies they made from the last transaction,” said Colin May, CEO of Keyshare. “DataArt and Keyshare teamed up to respond to this challenge. We share a joint passion for great solutions to real problems.”
“Creation of a popular mobile e-commerce solution is currently a Holy Grail for many technology companies, including the largest ones,” said Alexander Makeyenkov, Senior Vice President of Capital Markets at DataArt. “KeyShare's approach is highly innovative, both from operational and technical perspectives, and we at DataArt are happy to be the trusted technology partner that helped tackle the challenge.”

The product went live in May 2014. DataArt continues to work with Keyshare providing technical updates and feature enhancements, including a development project to make the platform available on additional operating systems for 2015.

About DataArt:

DataArt ( is a custom software development company that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivalled talent pool of highly skilled software engineers in New York, London, Zurich and Eastern Europe DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget. DataArt clients include McGraw Hill Financial, Harmonic Fund Services, Coller Capital, Ocado, artnet, Booker, The Parking Spot, and Betfair among others.

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