DataArt Unveils Augmented Reality App

New iPad/iPhone App Hosts Interactive Virtual Cactus

NEW YORK – July 2, 2012DataArt, a custom software development firm that builds advanced solutions for select industries, today announced completion of an augmented reality app Cactus AR, featuring a fully interactive digital cactus. Users can water and fertilize it with the sprinkler and spade buttons, displaying a variety of animation and simulation scenarios. The Cactus AR App is now available for download from the iTunes App Store.

To access the application, users print and place the marker at their desired location. The marker is available for print directly from the app with AirPrint or can be emailed as a PDF file. By pointing the iPhone/iPad camera at the marker, the Cactus will appear on the device screen boasting assorted animation features.

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Traditionally augmented reality technologies have supported more practical promotional, e-commerce, and advertising campaigns. The maturation of mediated applications continues to be hampered by technical hurdles such as computer vision and object recognition. However, DataArt’ Cactus AR app joins the ranks of similar technologies exploring the potential of augmented reality. While serving as a leisure app, the compelling design of Cactus AR represents a new foray of dimensional apps altering interactions by inserted virtual objects or static objects animated when viewed through a device’s camera lens.

“As a nascent technology offering massive scaling probabilities, augmented reality has always fascinated our team,” said Eugene Goland, President of DataArt. “Transforming devices to bridge the real and digital worlds is the foundation of any developer’s imagination. With the Cactus.AR app, we are expanding our horizons by delving into the next phrase of disruptive technologies.”

About DataArt

DataArt (www.dataart.com) is a custom software development firm that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivaled talent pool of highly skilled software engineers in New York, London, Russia and Ukraine, DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget.

DataArt clients include Standard & Poor’s, Harmonic Fund Services, Ogilvy, artnet, Panasonic, Cancer Research, Ocado, Charles River Laboratories, Betfair, Misys, leading asset management firms and three of the world’s top ten investment banks.

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Media Contacts:
Vica Vinogradova
+1-212-378-4108 x 4014
vica@dataart.com

Laura Anderson
Articulate Communications
212.255.0080, ext. 11
dataart@articulatecomms.com